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Introduction to Communication Studies. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. (4 Hours). COMM6304. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. (4 Hours). COMM2550. Advanced Marketing Management. Also examines contemporary issues in marketing that can affect organizational success. Digital Editing for TV. MKTG4720. COMM1231. Please fill out the form below with your web request(s). Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. Offers an Advanced Writing in the Disciplines (AWD) course. (4 Hours). An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. What do you think? Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Bouv Marketing and Communications Web Request. Memory has become a central concept for analyzing problems of historical representation and identities. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. (3 Hours). have in conveying meaning and constructing and negotiating interpersonal relationships. Marketing research helps businesses know their customers and aids in business decision making. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) New Product Development. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. (4 Hours). Introduction to Marketing. e.aboelela@northeastern.edu. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Studies companies from startups to large multinationals across a variety of industries. Organizational Communication. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Explains the process of generating feasible, interesting, and managerially relevant research ideas. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. COMM6605. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. MKTG4510. (4 Hours). (4 Hours). Aletha Rodgers | Communications Project Coordinator. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. (3 Hours). Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and whats next in the industry. Free Speech in Cyberspace. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. (4 Hours). (4 Hours). Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications New Product Development. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Crisis Communication and Image Management. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Undergraduate Research Practicum in Marketing. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Youth and Communication Technology. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Focuses on the consumer as the key element of marketing strategy and application. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Visual Communication. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. (3 Hours). Rhetoric and Justice. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Boston, MA 02115 COMM2750. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Analyzes case studies and teaches how to improve the quality of communication in an organization. MKTG6200. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. COMM2501. Content is adapted by the faculty depending on the location of the class. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. May be repeated without limit. The PDF will include all information unique to this page. B2B and Strategic Sales. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. This role is integral in the launch of programs for all assigned colleges. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. (4 Hours). MKTG2202. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Social Media Analytics. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. 617.373.8900 Does not require coding or algorithm development. The Assistant Director will develop the strategy in . Focuses on ethical principles, issues, and dilemmas in communication. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Examines the impact of technology on the marketing of goods and services. Strategic Communication Capstone. Emphasizes the production and successful interaction with electronic and traditional supportive media. (3 Hours). Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. TTY 617.373.3768 (4 Hours). Communication Law. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115.
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